Jimmy Brings shuts down online apps and moves to grocery delivery service Milkrun

Consumers can no longer order directly through the alcohol delivery service Jimmy Brings after the Endeavour Group entered into a partnership with grocery delivery service Milkrun. Both services are owned and operated through the Woolworths and Endeavour Groups, but from Friday alcohol deliveries will only be available through the Milkrun app. The move sees consumers given more choice through Milkrun which will increase its range of alcoholic beverages from 500 to 2000. It will also drop its delivery fee from $8.95 to $5 and promises to deliver orders within little more than 30 minutes to most states and cities across Australia. Woolworths acquired Milkrun after the start up stopped operating in May 2023, and had been operating Jimmy Brings under its Endeavour Group of businesses. Milkrun chief executive officer David Berger said they we’re focused on giving customers what they wanted. “Through combining Milkrun’s extensive grocery selection with Jimmy Brings’ wide range of alcoholic beverages, we will be creating a one-stop shop for all of our customers’ everyday needs, with delivery to them in minutes,” he said. Endeavour Group director Steve Cuda said they were pleased to partner with Mikrun as the exclusive home of the Jimmy Brings brand. “This next phase of Jimmy Brings will streamline our eCommerce ultra convenience operating model and allow us to continue to grow the brand in a way that aligns with how customers want to transact,” he said. Milkrun will offer Jimmy Brings to more than 18 million Australians over the age of 18 across NSW, Victoria, Queensland, Western Australia, Tasmania and the ACT.