New tourism manager for Goldfields, Ross MacCulloch, boasts wealth of experience

With more than three decades experience in the tourism industry, Australia’s Golden Outback’s new Goldfields manager is well-equipped to continue developing tourism in the region. Ross MacCulloch was appointed to the development manager role for the region a few weeks ago and says he is keen to continue the hard work already achieved by his predecessor, Donna Malec, who has taken on the manager role at the Kalgoorlie-Boulder Visitor Centre. “I am very pleased to come back to the Goldfields, which I have visited on numerous occasions and am very keen to be able to contribute what I have learnt about our industry to the development of this region,” Mr MacCulloch said. Based in Kalgoorlie-Boulder two weeks of the month, Mr MacCulloch plans to be available across the entire Goldfields region and will start meeting tourism operators and stakeholders in coming weeks. Until recently, he was serving as planning manager for Tourism WA where he focused on tourism planning issues, managing external contracts and providing crucial advice on investment attraction and tourism infrastructure development. With more than 35 years experience in the tourism industry, Mr MacCulloch’s employment history spans five countries including Kenya, Tanzania, New Zealand, the UK and Australia. He has filled roles such as chair of Australia’s Coral Coast Regional Tourism Organisation and the Great Southwest Edge National Landscape, managing director of Perth Convention Bureau, director of destination development and investment with Tourism WA and chief executive of Kent Tourism Alliance. Specialising in tourism operations, project management, marketing, planning and investment attraction, Mr MacCulloch says he has a rich history of steering tourism organisations and consulting businesses towards success.