South Hedland’s Kimberley Country store is getting bigger and its owner says the desire to service the North West is at the heart of the company’s expansion. Purchased by Chris and Sally Towne in 2016, the Kimberley Country store is a cultural icon that services the North West community with apparel and workwear through its stores in Derby and South Hedland. From its small beginnings in Fitzroy Crossing, last year the store won WA Micro Business of the Year at the RISE business awards, and its continued success will see its South Hedland store get a complete makeover and increase its footprint by 40 per cent. Business owner Sally Towne said the company had a history of community involvement in Fitzroy Crossing and it was now looking to expand its service to South Hedland. “Since winning the award an opportunity arose to sell our Fitzroy Crossing shop to (the) Foundation for Indigenous Sustainable Health, an Indigenous organisation who are now operating the shop as a social enterprise with the profits made put straight back into the community, so this was a great result for both parties,” she said. “The legacy we created in Fitzroy Crossing is now ongoing and benefiting all areas of the community as a result of it being run as a social enterprise along with the ongoing training and development of Indigenous staff. “We can’t wait to open our new and improved shop in the South Hedland Shopping Centre to service not only South Hedland and Port Hedland itself and all the exciting new developments within the town, but also local Indigenous communities, pastoral station communities, mining communities and all the construction and work camps within the district. “ The expanded South Hedland store is set to open in the first week of November.