Author opens up about business of books

Alexander ScottNorth West Telegraph
Town of Port Hedlad Mayor Camilo Blanco, author Dianne Wolfer and Port Hedland Chamber of Commerce president Peter Carter.
Camera IconTown of Port Hedlad Mayor Camilo Blanco, author Dianne Wolfer and Port Hedland Chamber of Commerce president Peter Carter. Credit: Alexander Scott

Local businesses were given the chance to gain insight into award-winning author Dianne Wolfer’s experience of running a small company at June’s Business Breakfast event last Wednesday.

Wolfer’s latest novel, The Dog with Seven Names, set in the Pilbara, was short-listed for the 2019 NSW Premier’s Literary Awards.

She said being an author was unique, but the principles applied to all businesses. “I hope they get an insight into how you balance the creative side of a business — that you can have a creative business and that it is possible to draw an income,” she said.

Wolfer said being an author required a lot of persistence in the same way that running a business did.

“It’s a job that needs determination and persistence as a business, the perseverance of sticking with it, for your book to get traction and to find readers that will love your book,” she said. Wolfer said a strong online presence was essential to building a brand and running a small business.

“It’s easy to forget the importance of an online presence, but particularly in regional WA, it is really important,” she said.

“If I want to go and work, it’s a five-hour drive or flight, and if you don’t go to the Eastern States, then you need a very strong online presence to establish a foothold over there.”

Port Hedland Chamber of Commerce president Peter Carter said the talk offered an insight into a unique business.

“Port Hedland has such a diversity of businesses, and publishing books is just another one of those areas,” he said.

“It was really good how she came across and what she spoke about.

“It’s all to do with how you run a business, whether big or small, and the challenges that come with running a business.”

The event was hosted by the chamber.

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