Election hopeful Gloria Jacob is determined to build a ‘stronger Hedland’ as she gears up to campaign for the mayor’s chair this October. The long-time local and businesswoman says experience, local knowledge, diversity and strong leadership will be key to bolstering outcomes in childcare, education and housing. She said it was time for change within key areas such as childcare, education and housing, to unlock to potential of the community. “I am really feeling like Hedland needs a stronger leader, we need a change and we need a new voice,” she said. “We need a stronger Hedland. I’m not saying that the current council has been ineffective but they have had one year. “They are inexperienced and they need a leader who is going to build capacity and mentor and work together to attract more for our community.” Speaking to the North West Telegraph last month, former Mayor Camilo Blanco said Hedland needed stronger leadership because it was “going backwards”. But Ms Jacob said the change in leadership would be necessary to create a respectful place for debate and build upon the capacity of previous councils. “The reality is we need a council that is diverse, experienced and has strong leadership. “I don’t think we can back down from the fact that (Camilo’s) campaign was disruptive and damaged not only the reputation of our town but certainly put up into a situation when you have a dysfunctional council and you call into question the operations and the whole institute. “On that basis, for him to run again and think the the current council is going backwards is a big ask for people to believe.” An indoor entertainment complex, ten pin bowling, rock climbing and a children’s play gym were part of Ms Jacob’s plans to attract tourists and retain working families which she said was key to the town’s progress.