Prime Pilbara beef back on local plates

With a passion for getting Pilbara beef back into the Pilbara market, a local cattle station owner is one step closer to her dream.

Guided by a paddock-to-plate philosophy, Yarrie Station owner Annabelle Coppin is finally seeing her own brand, Outback Beef, on Hedland shelves.

The station, 90km north of Marble Bar, finally reached a milestone this month after it started selling the Outback Beef brand in the North West Liquor store.

“It’s been a long process, from the logistics, effort and time involved,” she said.

“It’s not a simple thing, but so far, so good. The Pilbara is cattle country — the whole of the Pilbara’s foundation is the cattle industry and right now, you can’t get local beef anywhere, so that was a big thing that frustrated me to see people eating beef from Victoria a lot of the time.”

With local support for the local business, Ms Coppin said she was excited to share the unique taste of Outback Beef.

“Our product is very different — it’s local Pilbara beef. It’s got a story and it’s a very good product,” she said.

“Also, a lot of beef cuts have been lost in our culture and society — there’s only so many Scotch fillets and T-bones.

“We have so many beautiful options like a Y-bone and brisket that we hope to bring back and teach people how to cook again.”

Outback Beef is now available at North West Liquor in Port and South Hedland and can also be found on Facebook by searching Outback Beef.