Chic new bar on the cards

Caitlyn WattsPilbara News
Local Karratha business owner Bart Parsons
Camera IconLocal Karratha business owner Bart Parsons Credit: Daniel Wilkins/The West Australian, Daniel Wilkins Picture: Daniel Wilkins

Karratha’s hospitality king has unveiled plans to open the city’s first wine bar, which would feature the only temperature-controlled red wine room north of Perth.

In his latest venture, Blanche Bar Group owner Bart Parsons, pictured, would convert his Fiorita Deli and Restaurant into Fiorita Wine Bar and Restaurant in a bid to provide the town with a chic, intimate venue, with a focus on good food and wine.

Mr Parsons said the venue would have more than 250 bottles of wine, with red varieties being stored in a temperature controlled room.

“It will be set at 18 degrees, which is quite low but obviously being hot in the Pilbara, the wines come out at a good temp and then don’t get too hot while they’re being consumed,” he said.

“Most wine lists around town are very stock standard. We want to deliver another venue that is cutting edge and leading the pack.”

Mr Parsons said the venue would also have a strong dining component, with the team’s Michelin-experienced head chef crafting the menu. “We really want to move away from breakfast. Our trade has moved to dinner, essentially,” he said. “It’s going to be really intimate with new furniture and a bigger alfresco area, good glassware, good cutlery, good plates. It will be probably the most intimate venue in town. We are definitely trying to target couples and then a little bit of a late-night crowd.”

Mr Parsons, pictured, said there would also be a range of non-alcoholic quality mixers available, as some consumers shifted towards reducing their alcohol intake.

“We are going to focus very heavily on really decent mixers. There is obviously a move away from liquor. It’s probably the fastest-growing segment of the market, realistically.”

Mr Parsons said he hoped to have an opening event next month where customers could sample the menu for a set price to get a taste of the Fiorita experience.

The former 40under40 recipient owns several hospitality ventures in the Pilbara town, including a restaurant, bar and a deli.

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