Warlu Way app launched to provide tourists with driving routes through the Pilbara

An app designed to showcase the wonders and tourist destinations of the Pilbara through unique driving routes has been launched. The Warlu Way app, named after a spirit snake featured in Pilbara creation stories, was developed by the Pilbara Tourism Association and gives users four driving routes, tourist information, directions to sites and businesses as well as sending notifications in case of emergencies, such as cyclones, bushfires or floods. PTA president Barry Harrison said the app would significantly assist the growth of Pilbara tourism. “This is all aimed with raising the profile of the Pilbara as a destination and attracting significant numbers of new visitors to stay longer,” he said. “These valuable guides will enhance the quality of the visitor experience and ensure extensive word-of-mouth drives further visitation.” The coastal route explores the Pilbara coastline, showcasing the Mackerel Islands, Dampier Archipelago and the Murujuga National Park, while the inland route explores red rock gorges, pastoral station stays and the Karijini National Park. The Manuwarra 'Red Dog' Highway route links Murujuga to the national parks of Millstream Chichester and Karijini and the East Pilbara Geoheritage Trail links Karijini to Port Hedland alongside other remarkable geographical features of the Pilbara. Pilbara Development Commission chief executive Terry Hill said the number of visitors to the region this year was exceptional. “While many tourists drop into visitor centres, we know that apps are an important tool for self-drive tourists, both before their trip and once they are on their journey,” he said. “We hope to see more content added to and updated in the app over time and we hope that the app inspires people who have never visited the Pilbara before, or have only seen a small part of it, to come here, linger longer, have more meaningful experiences and head home with lifelong good memories.” Regional Development Minister Alannah MacTiernan said the app gave travellers more help planning and navigating their journey safely, locating services, tours and attractions and deepening their understanding of the region. Pilbara MLA Kevin Michel said tourism was a key opportunity to diversify the region's industries.